It was a challenge to give a box for a colthing product a reason to be created. I quickly found that the life of a box that carries a product has a very short life. I felt a box alone was not strong enough no matter how good the design was. I had to find a way to give it a special meaning or reasoning to be created. I also had to find a reason for someone to spend some extra few dollars for the whole package instead of just the shirt. The way I see this box affect in the real world is more of a promotional/informational package (because everything about the shirt is about the product Hemp). It is not really designed to make money but it is a creative way for people to get excited about not just a clothing brand but the meaning and the message of the company. Because Hemp is not allowed to be grown in the U.S.A. I attempted to give that negative message and turn it into a positive one that people can learn from.
I also think the POP for this box would be best displayed on the internet. I do not believe having it at a store location would be a positive move because you want this product to feel special and have it only sold in one spot on the internet.
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| informational packaging book |
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| thumbnail logo design and final |
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| Final mens and womens box cover |
